Archive for December, 2009

The Wedding Photographers’ Studio Production Foundations

Thursday, December 3rd, 2009

As a wedding photographer it may be unexpected to face the realisation that you will probably spend more time in front of a computer processing your images – than you do behind the camera taking pictures. This is true for the vast majority in this profession and only those who are super busy generally leave the processing to someone else back in the studio. It of course makes sense to process your own images and maintain artistic license right through the delivery process.

To remain productive in the processing phaseswe need good machines and software. Thankfully, computers and software have come a long way in recent years and the digital workflow can work wonders. However, with camera resolution increasing, and professional photographers shooting pictures in RAW mode (raw data) the files sizes, quantity and processing required from a typical wedding can be a taxing process for most computers.

The two most important factors in selecting your computer of choice is CPU and RAM – the graphics card surprisingly contributes very little in terms of speed. You will need at least 4GB of ram although 8GB+ has real benefits if working on lots of files and different applications simultaneously. More than 8GB is probably overkill at this time even with 21MP files from the likes of the popular Canon EOS 5DMK2. For CPU choice, do go with a quad-core configuration – these are noticeably much faster with image editing work and the software you will be using makes full use of multi core threading. Quad-core is becoming a standard for MACs and PCs so it makes sense on a cost-performance level anyway. To put into perspective – on a 3Ghz quad-core PC editing images from a 5DMK2, it still takes around 3secs to flick between one picture and the next for processing – multiply that by say 700 images from a typical wedding and you can see why investing in ‘speed’ is important for photography work.

It goes without saying that you need a good storage solution too, but luckily big fast hard drives are relatively cheap. Keep an external drive for achieve purposes or invest in a recordable Blu-ray drive if you want to store original RAW files on achieve media.

Most wedding photographers capture and edit in the RAW camera file format and convert to JPEG at the final print/client stage. Always keep the RAW images as JPEG limit your ability to edit if the client has requested alterations.

Making the right choice in software is also critical. You really do not want to be learning new tools continuously. Thankfully, an industry standard piece of software has emerged in recent years for both MAC and PC: Adobe Lightroom has it’s flaws, but remains a fantastic weapon for the wedding photographer dealing with large numbers of images. Check it out with the free trial available. If you’re looking to engage in more detailed and flexible image alterations, Photoshop is probably your only other choice to make, and both programs integrate very well.

If you are really concerned about image quality you might also like to invest in some image noise reduction software to clean up low-light photography grain. Quite a few choices are available for image noise reduction but the two best solutions today are Imagenomic’s Noiseware 2 and Neat Image. The downside to using such software is that this will increase the effort required to complete your project.

So you’ve got everything together – how much time is it going to take to process a typical wedding shoot? A rule of thumb that is sensible states for every hour of photography – you will spend around 3+ more hours in post production. Clients rarely equate photographer fees with the work also required after the big day, but clearly it is something you need to think about wisely if making money from your work.

This article is copyright of Visualsnap.co.uk.Kent wedding photography Promoting high quality professional wedding coverage. Wedding photography Kent

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Identifying Why Wedding Photography Continues To Be Cliché

Wednesday, December 2nd, 2009

You’ll find many photographers who pigeon-hole their style of photography: Contemporary, traditional, reportage, fine art and so forth are all popular phrases for photographers. From the client’s perspective they usually do not really understand the differences –they simply see modern or old fashioned looking wedding pictures.

Particularly in wedding photography the important thing is to capture emotion, and one thing which clients really appreciate in wedding images is the natural look – they get that.

Wedding photographers are often in conflict with tradition in trying not to focus on ‘standard’ photographs. Such images are cliché and for a client comparing photographers – it can be very difficult to differentiate. Such tick-tock imagery is bound to lose its impact with clients, but clients still want these pictures regardless of the style they have booked for; the cliché lives on.

How to address this problem is one that more successful photographers have acknowledged. Shooting with a wide lens aperture for example gives a more modern ‘movie’ ‘3D’look to images, pulling the viewer to a particular component on the scene. Capturing candid expressions in this fashion can take cliché shots and present them in an incredibly natural fashion that is always a hit with the client.

Other photographers focus on timeless images. Being able to anticipate the action and be prepared to capture it is a valuable skill. Photographs that captures the mood of the moment as it unfolds appear timeless in that their emotional impact is just as vivid today as it will be 50 years on, and there is nothing in the picture that will seem overtly dated. Simplicity is a key tool for the professional photographer and the best images usually happen by themselves. Authenticity brings out the story in wedding photography. If the image is overcooked in post-production that purity is lost.

Use of colour or not is also a cliché. Spot colour (where a single element of a black and white image is given colour) is generally frowned upon by most modern wedding photographers, but clients still really like it (they probably will not in 10 years). Similarly pure black and white photography is traditionally regarded as artistic and well suited for portraits – colour is often a distraction in a busy photo, so a conversion brings back simplicity to the composition. Often in wedding photography, the use of colour is rarely artistic at source – but applied in post for clichéd effect.

Unfortunately there is a trend among most clients to expect as many pictures as possible from their wedding, but they also want to book their photographer for as few hours as possible. The result is that the photographer does not have time to capture much more than the cliché pictures. Simply herding guests together for a long list of ‘requested’ shots from the couple is a real time waster, and impatient guests make for pictures that are not natural in form. Similarly, a private portrait session with the bride and groom is also critical, but there is often little time to find scenic backdrops and explore poses and props that would really create memorable pictures that are not cliché.

Ultimately, wedding photography has moved on thanks to technology, but remains cliché due to expectations and tradition. Unless you are prepared to pay a premium and devote extra time on the day for the wedding photographer, that’s what the market decides.

This article is copyright of www.Visualsnap.co.uk – Kent wedding photography. Established and Professional Kent photographer and supporting wedding videography services for London, Surrey, Kent and the south east of England.

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Wondering How To Be Accomplished As A Wedding Photographer?

Tuesday, December 1st, 2009

Wedding photography is a demanding job. The responsibility is huge and you have one chance to get it right and deliver what you promised. To do the job well you’ll need to some pretty expensive equipment, get properly insured, work weekends and don’t you dare get sick!

Regardless, if you discover you have a talent with photography you could earn a good income with a bit of effort. The big mistake to make is thinking you can buy an expensive camera and take snaps that just fall into place. Wedding photography is hugely demanding technically, and the diversity of environments and conditions involved means you owe it to the couple to be equipped and skilled enough to get the job done without excuses.

Practice over and over again until you are ‘one’ with your camera. Read some good photography books and visit popular photography blogs –sorry to remind you of the obvious, but there are no short-cuts to being a pro – least of which is the AUTO setting on your camera. With photography you never stop learning and developing your technique as a photographer. Work hard at mastering how to nail exposure and post-production processing and your photography will soon clearly stand-out from being just ‘snaps’.

The other critical skills to develop are an understanding of lighting, flash photography and composition. It can easily take you a full year just to learn the essentials of photography. Be prepared to give up too. If you don’t find it fun – you’ll never succeed in dealing with clients long term.

Wedding photography is very competitive not only because good photographers are booked years in advance, but because there are also so many ‘wannabees’ who are quite prepared to pretend they are of professional grade. As the majority of weddings take place on a Saturday, this is a job that has you working mostly on your weekends, so competition is also one of availability.

Your reputation is your biggest asset, so make sure you are available to meet clients or give good advice. Confidence in what you do will reflect in the pictures you take on the day. Think of every client as an investment because recommendations build your business. If you’ve also developed a particular signature style to your photography, you’ll gain interest from other photographers and kudos in a particular segment of the industry which can help you with your pricing strategy. If you just go with the flow in your proposition, clients will look elsewhere as you can expect them to aggressively compare you with many others in order to trust you fully as their photographer.

Be sure to have a repertoire of memorable poses in the back of your mind for just the happy couple on the day. Plenty of clients can be a little camera shy and will look to you to pose them and make them look good. Similarly remember to cover mums and dads and important group shots with variety and style. Keep an eye out for small details for close up shots and always scout the environment for interesting backdrops, patterns, colours and shapes can all add to the mood of a picture.

For church weddings, be polite and respect the rules. No flash photography will test your camera and lens choices. Life as a wedding photographer is much easier if you plan to purchase a camera with the best possible ISO performance and a lens with the widest/fastest aperture you can afford; if this means nothing to you now, do not learn why the hard way.

The final piece of advice is to build yourself an attractive website. Look around and you’ll be amazed how poor some photographer’s websites are considering they are selling a look and style.
This article is copyright of www.Visualsnap.co.uk – Wedding photographers in Kent. Established and Professional Kent photographer and wedding videography services for London, Kent and the south east of England.

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